Open innovation platform like Lego Ideas serves as a tool for identifying innovation from external sources, conducting market research, and engaging end users (King, A., & Lakhani, K.
Opening multiple instances of lego digital designer series#
Pathways to Just Digital Future Watch this tech inequality series featuring scholars, practitioners, & activists Even after accepting the proposal, LEGO retains the right to modify the original design and produce subsequent sets following the same theme (“LEGO IDEAS – How It Works” 2018). Once an idea crosses the 10,000 th support mark and joins the “10K Club”, it will be submitted for review sessions that are held 3 times per year in January, May, and September. The company retains tight control over the entire process through the LEGO Review Board. If a submitted idea goes into production, the creator is rewarded with 1% royalty on global sales and credited inside the build instruction booklet as the designer of the set. Since 2014, the company has been running the LEGO Ideas as a crowdsourcing platform for proposals of new LEGO sets. LEGO Ideas: Inbound Innovation for New Products
LEGO, the Danish company that makes the world’s most beloved toy bricks, has embraced open innovation as part of its strategy to stay relevant in an age where playtime is increasingly dominated by screen time.
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